GREG LANGER

I am an experienced brand marketing and partnerships professional with a successful track record in developing high-impact campaigns, media strategies, and brand partnerships for both SMBs and global brands. My career has spanned a variety of industries, including sports, technology, travel, real estate, QSR, and CPG.

I have led cross-functional teams and created innovative marketing strategies that drive brand growth and enhance audience engagement. As the co-founder of an apparel brand, I successfully scaled our presence through strategic partnerships with well-known retailers such as Hudson's Bay, New Era Caps, and eBay.

My expertise lies in building and managing seven-figure partnerships, bringing creative visions to life across media, digital, and e-commerce channels. I have helped brands connect with their audiences through tailored solutions that move the needle from awareness to conversion, while also unlocking new revenue streams through upselling, cross-selling, and monetizing premium inventory.

I am a strong advocate of empathetic leadership, guiding and supporting my teams to build confidence, improve productivity, and advance in their careers. I lead with emotional intelligence, strategic rigour, and a collaborative mindset.

I’ve partnered with global brands, athletes, influencers, and celebrities to enhance brand storytelling and performance. From producing national digital and broadcast shows to launching global branded content campaigns, I combine creativity with data-driven thinking to deliver measurable results. My approach is rooted in understanding consumer behaviour, crafting compelling narratives, and executing strategies that increase visibility and drive sustainable growth.