GREG LANGER

I am an experienced brand marketing, partnerships, and strategy professional with a strong record of developing high-impact campaigns, media strategies, and brand partnerships for both SMBs and global brands. My career spans industries such as sports, entertainment, technology, travel, real estate, QSR, and CPG.

I have led cross-functional teams and created innovative marketing strategies that drive brand growth and deepen audience engagement. As the co-founder of an apparel brand, I expanded our footprint through strategic partnerships with leading retailers, including Hudson’s Bay, New Era Caps, and eBay.

My expertise lies in building and managing seven-figure partnerships and bringing creative visions to life across media, digital, and e-commerce channels. I help brands connect with their audiences through tailored strategies that drive results from awareness to conversion, while unlocking new revenue through upselling, cross-selling, and premium inventory monetization.

I am a firm believer in empathetic leadership, guiding and empowering teams to build confidence, enhance productivity, and advance in their careers. I lead with emotional intelligence, strategic rigour, and a collaborative mindset.

Throughout my career, I have partnered with global brands, pro athletes, influencers, and celebrities to strengthen brand storytelling and performance. From producing national digital and broadcast programs to launching global branded content campaigns, I combine creativity with data-driven insight to deliver measurable impact. My approach is grounded in understanding consumer behaviour, crafting compelling narratives, and executing strategies that increase visibility and drive sustainable growth.