Co-founder, Director of Marketing, Apparel Designer
Lazypants was founded on pure ambition, motivation, and drive, without any formal training in fashion, apparel design, or production. What started as a passion project quickly evolved into a thriving lifestyle brand that embodies comfort, confidence, and creativity.
Hailey Bieber
Zendaya
Kourtney Kardashian
As Marketing Director, I cultivated brand partnerships with eBay, The Hudson’s Bay, New Era Caps, and others. My efforts also expanded our social media community, converting followers into loyal customers and driving sales both online and in-store worldwide.
Founded in 2010, we carefully developed our product to complement our denim collection. It quickly became clear that while friends and family appreciated the denim, they truly loved the sweatpants, which became the cornerstone of our brand.
At the time, we were among the few brands transforming sweatpants into a fashionable and stylish wardrobe staple.
PRESS
We redefined casual apparel by combining comfort, style, and innovation, elevating loungewear to an entirely new level.
Additional role as Apparel Designer, Creative Director, and Sales was instrumental in positioning Lazypants as a recognized and trusted name in the fashion industry.
